Top 5 Social Networking Apps in Madagascar Q2 2022

In the second quarter of 2022, the top social networking applications in Madagascar exhibited diverse performance metrics across downloads, revenue, and active users. Here’s a detailed look at the performance of the leading apps, as per Sensor Tower data.

Messenger from Meta Platforms, Inc. experienced consistent weekly revenue, hovering around $3 to $5. Weekly downloads saw fluctuations, starting at 12K in late March and ending at approximately 10.7K by the end of June. Active users steadily increased from 337K to 375K throughout the quarter.

WhatsApp Messenger maintained a relatively stable download rate, with weekly figures ranging from 6K to 9.7K. Active user numbers remained high, mostly stable around 2.5M, indicating strong user retention.

Facebook, also from Meta Platforms, Inc., generated weekly revenue between $83 and $137. Downloads varied, peaking at over 16K in mid-April and fluctuating around the 10K to 15K mark for the rest of the quarter. Active users showed a positive trend, growing from 167K to nearly 196K by the end of June.

Telegram Messenger reported minimal revenue, with a rare peak of $3 in late June. Downloads remained modest, generally between 1.4K and 2.9K per week. Active users saw a notable increase from 67K in late March to 86K by the end of June, indicating growing user engagement.

Skype by Skype Communications S.a.r.l displayed a varied revenue stream, with weekly figures ranging from $15 to $49. Downloads were relatively low, fluctuating between 515 and 899 per week. Active users hovered around 5K, with slight variations throughout the quarter.

These insights underline the dynamic nature of social networking app performance in Madagascar. For more detailed analysis, visit Sensor Tower.